Advertising sales for the arts

Our professional, experienced advertising sales team is passionate about the arts. To support stronger revenues for institutions and venues they maintain long-term relationships with advertisers, proactively seek new leads and
co-ordinate online and cross-channel campaigns.
‍

Our team supports stronger advertising revenues by:
• Calling on an established and carefully-maintained database of advertising contacts
• Helping effective financial management through regular and transparent reporting
• Proactively generating leads

Our team already sells advertising on behalf of Opera Magazine, the London Film Festival and ENO.
‍
Get in touch to see how could they work with you

Specialist programme and magazine design

Have your programmes looked the same for years, even though audiences’ expectations have moved on? Let us help you invigorate your programmes and publications and create the perfect printed accompaniments to your productions.
‍
A beautifully-designed programme vividly invokes the visual and emotional power of your productions. Think contemporary photography and a thoughtful approach to typography that recognises the first time programmes are read is under often subdued house lights.
‍
Cabbells believes arts institutions have an opportunity to create programmes, brochures and magazines that are more memorable and work harder to differentiate productions and venues from their peers.‍

Content - time for fresh perspective?

Well-designed programmes with strong content heighten the audience experience and deepen their engagement with your institution or venue. We specialise in delivering resonant, cross-channel programme content to support stronger ticket sales.

Programmes that inform, tell a story, or make the audience view a production with a fresh perspective become treasured mementos that support repeat visits. But programmes with tired or thin content can leave the audience member feeling short-changed and less persuaded to buy again.

To give your programmes longer shelf lives and support future purchases, we might recommend creating an editorial feature by the playwright, a piece on the historical period or issue, or signposting to an online play list, or video of the principal in rehearsal. And when audiences are encouraged to visit your website, you can entice them to book tickets to your next production.

Cost-effective print solutions

We call on economies of scale from printing more than 3.5 million magazines a year. Cabbells is backed by established relationships with trusted printers and mailing houses, which means you get competitive rates.

All Cabbells’ clients benefit from our bulk-buying power when it comes to paper and print. Where we can, we’ll upgrade the paper stock or provide new tactile cover finishes for your programme, brochure or magazine at little or no cost to you.
‍

Sustainable printing for the arts

We can source Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC)-accredited papers. Our print partners meet the latest environmental and quality control best practices, such as ISO 14001 and ISO 9001 certifications. We can also use non-toxic vegetable-based inks, chlorine-free paper and recycled or
part-recycled papers.