We are Cabbells, the trusted partner of leading arts institutions for more than 40 years. We get more from your advertising, make print budgets go further and design attention-grabbing programmes and magazines with content to enrich experiences and inspire loyalty.

That’s why the likes of the BFI's London Film Festival and BFI, ENO, Opera magazine and Longborough Festival Opera choose to work with Cabbells.


How does Cabbells work with arts institutions?

Advertising sales for the arts

Our professional, experienced advertising sales team is passionate about the arts. To support stronger revenues for institutions and venues they maintain long-term relationships with advertisers, proactively seek new leads and co-ordinate online and cross-channel campaigns.

Our team supports stronger advertising revenues by:
• Calling on an established and carefully-maintained database of advertising contacts
• Helping effective financial management through regular and transparent reporting
• Proactively generating leads

Our team already sells advertising on behalf of Opera Magazine, the London Film Festival and ENO.

Get in touch to see how could they work with you

Specialist programme and magazine design

Have your programmes looked the same for years, even though audiences’ expectations have moved on? Let us help you invigorate your programmes and publications and create the perfect printed accompaniments to your productions.

A beautifully-designed programme vividly invokes the visual and emotional power of your productions. Think contemporary photography and a thoughtful approach to typography that recognises the first time programmes are read is under often subdued house lights.

Cabbells believes arts institutions have an opportunity to create programmes, brochures and magazines that are more memorable and work harder to differentiate productions and venues from their peers.

Our specialist programme design service can look again at the size, format or paper selection of your programmes and make recommendations to ensure they are even more distinctive and unforgettable. Our programme designers will evaluate your current approach and look to evolve it reflecting the latest design trends.

Content - time for fresh perspective?

Well-designed programmes with strong content heighten the audience experience and deepen their engagement with your institution or venue. We specialise in delivering resonant, cross-channel programme content to support stronger ticket sales.

Programmes that inform, tell a story, or make the audience view a production with a fresh perspective become treasured mementos that support repeat visits. But programmes with tired or thin content can leave the audience member feeling short-changed and less persuaded to buy again.

To give your programmes longer shelf lives and support future purchases, we might recommend creating an editorial feature by the playwright, a piece on the historical period or issue, or signposting to an online play list, or video of the principal in rehearsal.  And when audiences are encouraged to visit your website, you can entice them to book tickets to your next production.

Cost-effective print solutions

We call on economies of scale from printing more than 3.5 million magazines a year. Cabbells is backed by established relationships with trusted printers and mailing houses, which means you get competitive rates.

All Cabbells’ clients benefit from our bulk-buying power when it comes to paper and print. Where we can, we’ll upgrade the paper stock or provide new tactile cover finishes for your programme, brochure or magazine at little or no cost to you.

Sustainable printing for the arts

We can source Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC)-accredited papers. Our print partners meet the latest environmental and quality control best practices, such as ISO 14001 and ISO 9001 certifications. We can also use non-toxic vegetable-based inks, chlorine-free paper and recycled or
part-recycled papers.

Cabbells clients

Cabbells CULTURE

Our team is passionate about the arts. Here’s a selection of some of their current favourites from the arts and entertainment worlds


Take a look at what English National Opera has been up to since the pandemic hit. Despite 2020 not being the year any of us had initially hoped for, ENO has worked tirelessly to bring the magic of opera to audiences…

ENO and you
English National Opera


Durjoy Bangladesh Foundation’s on-line symposium: Friday 12th March will look at the social histories featured in ‘From Here to Eternity’. Artists, curators, activists & theorists will discuss how gender & sexuality intersect with race in relation to art & photographic image.

Online event details
The Photographers Gallery


On Monday 1st March, (on-line), three exceptional young conductors will compete in the final of the Donatella Flick LSO Conducting Competition for a £15,000 prize and the chance to be London Symphony Orchestra Assistant Conductor.

Online event details

Cabbells CULTURE

Our team is as passionate about the arts. Here’s a selection of some of their current favourites from the arts and entertainment worlds


Whether you’re a little learner, an advanced mover, studying dance or simply just love to boogie, New Adventures have a wide range of accessible activities, exercises and classes to ignite, inform and inspire.

Classes, Exercises & Resources
New Adventures


Scheduled to release on19/02/2021 is Chloé Zhao’s, multi-award winning NOMADLAND. Following the economic collapse of a company town in rural Nevada, Fern (Frances McDormand) packs her van and sets off on the road exploring a life outside of conventional society as a modern-day nomad.

Screenings & Information


Read the latest news and views from the Cabbells team

Why we need to protect old buildings

Why we need to protect old buildings

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The enduring appeal of cinema

The enduring appeal of cinema

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Is dance one of the arts' most misunderstood mediums?

Is dance one of the arts' most misunderstood mediums?

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We’d love to talk about your arts institution or venue’s advertising sales, design, print or content needs.


Alban Row 27-31 Verulam Road,
St Albans, Hertfordshire


+44 (0) 20 3603 7930


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