Theatre programme publishing is central to our offer at Cabbells. Our theatre programme design and innovative editorial is what helps to drive record-breaking sales of our clients’ programmes, with a typical sales uplift of 12% - 20%. We design, write editorial and publish beautiful theatre programmes for some of the UK's largest theatre operators alongside selling theatre programme advertising space.
We work across the performing arts industry in Theatre, Musicals, Opera, Dance, Classical music and any other kinds of performance. Our broad knowledge of the arts publishing sector, honed from almost 40 years working in the industry, means we can be both agile and effective.
Our West-End theatre programme publishing and theatre programme printing service will mean that you can quickly bring your theatre programmes to life. We specialise in fast turn-arounds and will accommodate last-minute changes right up to the week before opening night. We also work sustainably, using FSC or PEFC paper (the highest accredited types of sustainable forestry) and the printers we use are carbon-neutral.
As the UK’s leading theatre creative agency we know how important it is to get the detail right. We know how to work with the industry; we organise shoots with cast members, we interview subject experts to give context to shows and we work with journalists who are industry experts. All of our work is meticulously subbed and proofread and we can work to a variety of financial models.
They say the arts and entertainment industries are largely confined to the capital – and to an extent they’d be right. However, more and more expansion is happening away from the south, as more and more investment is taking place hundreds of miles outside of the centre of London and spreading to the north of England and beyond.
To many, the idea of going to see a West End show is not only a special afternoon or evening out, but often seen as a pastime for the well-off. As theatre lovers will attest, the industry has drastically altered over the years and has, in recent times, become far more accessible to everyone, no matter your income, age or social class.
The BBC Proms is a cultural classical music event like no other, enjoying a special place in the nation’s psyche, being as much a part of the British experience as Glastonbury or Wimbledon.When Cabbells were contacted during the lockdown of of January 2021 to take on the advertising sales for a ‘possible’ BBC Proms event in May, we seized the opportunity to support this exceptional festival of music.
